SeamlessHR Rebrands as Seamless Technologies

SeamlessHR has rebranded as Seamless Technologies as it transitions to expand from a human resources software provider into an enterprise technology company focused on workforce management, financial services, and artificial intelligence.

This is coming more than a year after the Nigerian startup raised a $9 million Series A extension from the Gates Foundation and Helios Digital Ventures to support its expansion across Africa.

Under the new structure, SeamlessHR will continue operating as one of several businesses within Seamless Technologies. The group will also house products focused on procurement, employee financial services, and frontline workforce management.

The company said the rebrand is part of its efforts to improve access to financial services for businesses and workers. According to EFInA’s 2023 Access to Financial Services Survey, 32% of Nigerian adults remain financially excluded.

“This evolution reflects a much bigger opportunity than HR technology alone,” said Dr. Emmanuel Okeleji, CEO and co-founder of Seamless Technologies. “As we looked at the challenges facing businesses and workers across Africa, it became clear that access to finance sits at the centre of economic participation and productivity.”

Seamless Technologies now operates through three business units. SeamlessHR remains a workforce management platform. Breeze provides payroll financing, earned wage access and other embedded financial services. SeamlessProcure offers procurement software for enterprise purchasing and vendor management.

The company also introduced BWOP (Blue Collar Operations Platform). The product targets businesses that manage frontline and shift workers. It helps employers digitise attendance, scheduling, workforce records, communication, and employee self-service.

Supporting the product suite is Samira, an AI platform designed to automate tasks, generate insights, and improve how employees interact with the company’s products.

Seamless Technologies said the new corporate structure will support future product launches and international expansion. Each business will continue operating under its own brand.

“The future belongs to platforms that connect people, work, and financial services in a seamless way,” said Deji Lana, chief technology officer and co-founder. “Through financial solutions, artificial intelligence, and our growing suite of products, we are building infrastructure that helps businesses operate more efficiently and enables workers to access more opportunities.”

The company previously competed with HR software providers such as PaidHR, WorkPay, SAP and Zoho. Its expansion into embedded finance and AI positions it as a broader workplace technology platform.

Founded in 2018, Seamless Technologies says it serves more than 1,500 medium and large organisations. The company has raised more than $20 million in funding and operates in Nigeria, Ghana, Uganda and Kenya.