Mavin Records has done it again. The powerhouse label, known for discovering and grooming some of Nigeria’s biggest music stars, has officially welcomed a new talent into its family, ThisLovn, the fast-rising act whose sound has been quietly building momentum online. The announcement, made on the label’s social media pages, immediately sent fans into excitement mode as many rushed to ask one question: “Who is this new guy Don Jazzy is betting on?”
The post, which featured a warm welcome and signature Mavin branding, has already started making rounds across Instagram and X (Twitter). For many music lovers, a Mavin signing is not just another industry move, it’s a statement. It usually means the artist has something fresh, unique, and promising to offer. And from early reactions, ThisLovn seems to tick all the boxes.
Although details about his upcoming projects are still under wraps, fans are already predicting that the singer may be gearing up to drop new music under the label soon. Mavin is famous for rolling out strategic introductions, often pairing new signees with top producers and fellow artists for a major breakout moment. Think Rema, Ayra Starr, Magixx, Bayanni, or the recent CupidSZN, Mavin knows how to introduce new stars to the world.
ThisLovn’s arrival comes at a time when the Nigerian music scene is buzzing with fresh sounds and global attention. With Afrobeats reaching new heights worldwide, signing a promising act like him signals Mavin’s continued commitment to owning the future of African music.
Fans in the comments have already started showing love, with many congratulating the newcomer and urging him to “carry the Mavin banner proudly.” Some others are simply waiting for the signature Don Jazzy announcement video that usually seals the deal.
For now, one thing is clear: ThisLovn’s journey is just beginning, and with Mavin behind him, the spotlight is about to get a lot brighter.
