Samsung Electronics has introduced its first multi-folding smartphone, the Galaxy Z TriFold. This is Samsung’s push to defend its lead in the foldable market as competition from China intensifies. The device costs about 3.59 million won ($2,440) and unfolds into a 10-inch display made from three panels. It is nearly 25% larger than the Galaxy Z Fold 7.
Samsung executives say the phone targets users who want a larger, tablet-like screen, not mass-market buyers. The phone goes on sale in South Korea on December 12 and will reach China, Singapore, Taiwan, and the UAE before the end of the year. A U.S. launch could come as early as the first quarter of 2026. The TriFold also includes Samsung’s largest flagship battery and can charge to 50% in 30 minutes.
However, analysts warn that it is still a first-generation device. They expect it to act more as a showcase than a volume driver. They also note that the design could face durability and cost challenges. Rising memory and component prices have made pricing difficult as well.
Competition is growing fast. Huawei released the world’s first three-way foldable phone last year. Apple is also expected to enter the segment in 2026. Even so, the foldable market remains small.
Counterpoint Research expects foldables to make up less than 2% of all smartphone shipments this year and under 3% by 2027. Counterpoint also expects the foldable market to grow 14% this year and to expand more quickly from 2026 as Apple joins the race.
