Fincra, a B2B startup specializing in payment infrastructure for cross-border transactions, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer. The appointment comes as Fincra undergoes a strategic change to its business.
Babalola brings a wealth of experience to Fincra, having previously served as CEO of Bundle, a social payments app that transitioned from exchange services to focus on its peer-to-peer platform, Cashlink. He also held the role of Director for Africa at Binance, the world’s largest crypto exchange.
“His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa,” said Fincra’s CEO, Wole Ayodele. “His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.”
Founded in 2021, Fincra provides APIs that enable fintechs to develop and scale cross-border payment solutions. The company has processed over $10 billion in transactions since 2023, serving clients such as Lemfi, OneLiquidity, and Cleva. Additionally, Fincra’s API assists Nigerian businesses with local payment collections via bank transfers and card payments.
Fincra currently operates in Ghana, South Africa, Kenya, Uganda, the United Kingdom, Europe, and North America, with plans to expand into the Francophone region.
“Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs,” Babalola said. “My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision.”
