With a record-breaking 36.9 million foreign tourists in 2024, Japan is back and growing. This represents a staggering 47.1% increase over the previous year and surpasses the pre-pandemic peak of 31.9 million in 2019.
What, then, is luring people to the Land of the Rising Sun? Japan has been a popular tourism destination due to the depreciation of the yen, which has made its famous food, opulent onsens, and famous attractions more reasonably priced. Imagine traveling via bullet train or having a bowl of real ramen in Tokyo without going over budget!
Waves of tourists wanting to take Instagram-worthy photos were drawn in by the colorful summer festivals, fall foliage, and cherry blossom season. Visitors were unable to get enough of Kyoto’s sakura tree strolls or Tokyo’s electrifying atmosphere.
Japan has set a lofty target for the future: by 2030, it hopes to draw 60 million tourists a year. With the Olympics under its belt and an emphasis on eco-friendly travel, Japan is poised to continue to dazzle the globe.
Now might be the ideal moment to pack your bags if you’ve been itching to see Japan’s rich culture. There’s something enchanting about the Japanese experience, whether it’s drinking matcha at a traditional tea house or browsing Akihabara for oddball trinkets.
If 2024 is any indication, Japan is more than simply a place to visit; it’s an entire culture. Are you prepared to follow suit and plan your trip for 2025? We promise you won’t regret it, and Japan is waiting!
