Reddit is stepping deeper into AI with two new features aimed at making ads smarter and more relatable.
The first tool, Reddit Insights powered by Community Intelligence, gives marketers access to live conversations and trends. Brands can now test ad ideas, track what topics are catching fire, and craft messages that actually land. Reddit says it offers a “real-time pulse on what matters” across its communities.
The second feature, Conversation Summary Add-ons, lets brands highlight positive user comments under their ads. It’s a way of showcasing how real people are responding to a campaign.
Reddit isn’t the only platform going big on AI-driven ads. Meta plans to fully automate ad creation across Facebook and Instagram by 2026. Their system will use product photos, budgets, and user data to generate and optimize entire campaigns.
TikTok is scaling Symphony AI, which helps brands create influencer-style videos with lifelike AI avatars. Snapchat is also in the mix, testing tools like personalized ad templates and AR-based commerce features.
So far, Reddit’s strategy is paying off. In the first quarter, its revenue jumped 61% to $392.4 million. Daily active users rose 31% to 108.1 million, and its advertiser base grew by over 50%.
But Reddit isn’t just building—it’s also defending. The company sued AI startup Anthropic, claiming it scraped user comments without permission to train its chatbot. Chief Legal Officer Ben Lee said, Reddit has licensing deals with Google and OpenAI. They intend protect user rights, unlike Anthropic.
Lee added that AI firms should not be allowed to scrape information… without clear limitations.
