Professional apology services have become a distinct industry in Japan, where apologetic behavior is ingrained in the culture. These companies are called Shazai Daikou (謝罪代行), and they specialize in apologizing on behalf of people and corporations. They make sure that expressing “sorry” is done accurately and sincerely.
Many Japanese view apologizing as a way to preserve societal harmony as well as to acknowledge one’s own error. But not everyone has an easy time saying the right thing at the right moment. Whether in person, over the phone, or even through handwritten letters, apology organizations can help by offering qualified specialists who can effectively convey regret.
Some people use these services to avoid embarrassing confrontations, while others need assistance formulating a sincere apology that is appropriate for the circumstance. In order to maintain their corporate image, businesses often employ professional apologizers to manage public relations disasters.
Shazaiya-san is a well-known agency that has dealt with everything from family apologies to breakups and professional conflicts. Although the price varies according to the intricacy of the apology, many clients believe it is a wise investment in protecting their reputations and relationships.
Would you pay someone to say “sorry” for you? In Japan, it’s a booming business.
