Elon Musk’s X, formerly Twitter, has raised its Premium+ subscription prices worldwide, with Nigerian users experiencing one of the steepest hikes at 51%. The ad-free plan, which also offers exclusive features, now costs N34,000 per month in Nigeria, up from N22,550.
In comparison, U.S. users saw a 37.5% increase, with prices jumping from $16 to $22. In the European Union, the cost rose to €21 from €16, while Canadian subscribers now pay $29, up from $20—a 45% hike.
The updated pricing, effective December 21, 2024, for new subscribers, will apply to existing users based on their billing cycle. Those billed before January 20, 2025, will continue at the old rate until their next renewal.
Explaining the rationale behind the price increase, X stated that Premium+ now offers a completely ad-free browsing experience, which is a significant upgrade reflected in the pricing. Subscribers also gain priority support, access to new tools like Radar, and expanded usage of X’s advanced Grok AI models. Additionally, the subscription fees contribute directly to X’s evolving creator program, which has shifted its revenue-sharing model to reward content quality and engagement rather than relying solely on ad impressions. X noted that the new system ties creator earnings to the overall value they bring to the platform.
Interestingly, the price hike does not affect the lower Premium subscription plan, which remains at N3,650 monthly or N38,500 annually in Nigeria.
X’s creator program has been a vital source of income for many influencers in Nigeria. Since March 2024, the platform has distributed over $45 million to 150,000 creators globally over a seven-month period. While some creators have voiced dissatisfaction with the payouts compared to other platforms, X claims its program offers transparency and faster, bi-weekly payments.
The price adjustments underscore X’s strategy to enhance user experience and invest in its creator economy. However, the sharp increase, particularly in Nigeria, may test the loyalty of Premium+ subscribers in price-sensitive markets.
