YouTube is developing new tools to protect artists and creators from unauthorized use of their likenesses. The company announced on Thursday that it is working on technology to detect AI-generated content that features a person’s face or singing voice, with pilot programs expected to begin early next year.
The upcoming face-detection technology will allow individuals across various industries to “detect and manage” content that uses an AI-generated version of their face. YouTube is creating these tools to help creators, actors, musicians, and athletes find and decide what to do about videos featuring deepfake versions of their likeness. However, YouTube has not yet provided a specific release date for this technology.
Additionally, YouTube is incorporating “synthetic-singing identification” tech into its Content ID system, which already helps protect intellectual property. This new feature will allow partners to find and manage content that uses AI-generated versions of their singing voices.
Amjad Hanif, YouTube’s vice president of creator products, emphasized the company’s commitment to supporting creators as AI continues to evolve. “As AI evolves, we believe it should enhance human creativity, not replace it,” Hanif wrote in a blog post. “We’re committed to working with our partners to ensure future advancements amplify their voices.”
