Spotify has introduced a direct messaging feature called Messages, giving users a new way to share music, podcasts, and audiobooks without leaving the app. The feature began rolling out this week in select markets for both Free and Premium users aged 16 and older.
The company said the tool is designed to make recommendations easier to share and track. “Spotify users have told us they want a dedicated space within the app to share songs, podcasts or audiobooks they’re excited about with friends and family, and an easy way to keep track of recommendations,” the streaming platform said in a statement.
Messages appear as one-on-one conversations where users can send Spotify content alongside text and emoji reactions. To start a chat, listeners tap the share icon from the “Now Playing” view, select a friend, and hit send. A dedicated inbox, accessible through the profile photo in the top-left corner of the app, stores all shared content for quick access.
Spotify stressed that the feature is meant to complement, not replace, other sharing options such as Instagram Stories, WhatsApp, or TikTok. The goal is to keep listeners on the app while making word-of-mouth discovery easier for artists and creators.
Privacy and security are also built in. Users can accept or reject message requests, block accounts, and opt out of the feature entirely. Conversations are encrypted in transit and at rest, while Spotify’s systems will scan for unlawful or harmful content.
The addition of Messages is Spotify’s latest way to strengthen its social features. The company has recently expanded into video podcasting, introduced AI-powered DJ tools, and deepened integrations with platforms like Instagram.
“This is just the beginning,” Spotify said, hinting at more updates in the months ahead.
