Netflix is set to raise subscription prices in Argentina, Canada, Portugal, and the United States. In a letter to investors, the streaming giant explained the increases would allow continued reinvestment in content and services. “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company said.
Premium and standard plans in the U.S. will rise by $2 to $25 and $18 per month, respectively, while the standard ad-supported tier will cost $8, up by $1. These changes come as Netflix reported $1.87 billion in profit and $10.25 billion in revenue for Q4 2024, a double-digit increase from the previous year.
Netflix shares surged 14%, topping $993 in after-market trading. “We enter 2025 with strong momentum, coming off a year with record net additions — 41 million — and having re-accelerated growth,” Netflix executives told investors. To maintain its edge, Netflix plans to keep enhancing content, product experiences, and advertising capabilities, while exploring newer areas like live programming and games.
The second season of Squid Game capped off a strong 2024 lineup. The Korean dystopian hit remains Netflix’s most-watched TV series, reinforcing South Korea’s growing influence in global entertainment. Upcoming hits in 2025 include new seasons of Wednesday and Stranger Things, alongside WWE programming and NFL games in the U.S. Netflix also revealed that ad-supported plans accounted for over 55% of signups in regions offering them, with a 30% growth from the prior quarter. Introduced in late 2023, the ad-subsidized tier has become a major focus for the company as it works to sustain its growth momentum.
With projected 2025 revenue between $43.5 and $44.5 billion, Netflix is setting high ambitions. The company has expanded its offerings by introducing combined subscriptions with Peacock and Apple TV in the U.S. Despite growing competition from Disney+ and other platforms, Netflix’s steady subscriber growth and high engagement continue to show its dominance.
Its shares have climbed 80% in the past year, outperforming the S&P 500 and NASDAQ indices, reinforcing Netflix’s position as a leader in the streaming industry.
