Nigerian Spotify users should expect a substantial price increase after the music streaming behemoth recently announced a pricing increase. The monthly cost of Spotify’s Premium Individual subscription will increase by 44% starting in November 2024, from ₦900 to ₦1,300. The price change is a part of a larger update that aims to improve Spotify’s offerings. Other enhancements include Offline Backup, which will enable Premium customers to access music in poor internet conditions even without downloading it.
Users were informed of the move by Spotify, which explained that the price rise is required to maintain providing top-notch service and cutting-edge improvements. For customers who might lose connectivity, the new Offline Backup option will make listening easier. Although the update is great, some Nigerian users who are already feeling the pinch of the current economic conditions are not happy about it.
This rise is consistent with a pattern observed in Nigerian worldwide streaming platforms. For instance, Netflix recently increased the cost of its Premium plan, and Starlink doubled its subscription rates as a result of high operating costs and inflation. Despite the fact that Netflix and Spotify have increased their pricing in response to difficulties, Nigerian consumers must now balance these additional expenses with their monthly spending plans.
Social media users’ reactions to Spotify’s move to allow Premium members to cancel if they don’t want to pay the increased price have been conflicting. Although some users wonder if the price increase will cause them to look into other streaming choices, many customers show their commitment by stating that Spotify is worth the additional expense.
The new costs and benefits would need to be considered by Nigerian users when Spotify and other streaming services adapt.
