TikTok is investing in Africa’s creative future. Through its new #LevelUpAfrica programme, the platform aims to train, mentor, and support 3,000 content creators across Sub-Saharan Africa. The eight-month initiative was announced in Johannesburg during a high-level creator roundtable.
“We are not just opening doors—we are building pathways for creatives to thrive,” said Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa.
The programme will offer monthly virtual masterclasses, Q&A panels, and live events. It’s all about giving creators real tools to grow: from learning the algorithm to brand partnerships and monetisation. Special Effects Media South Africa will run the programme, with TikTok fully funding the effort.
Deputy Minister Jane Sithole of Small Business Development welcomed the move. “Empowering creators and digital entrepreneurs is key to unlocking South Africa’s creative economy,” she said.
The event brought together creators, government officials, and industry leaders. They all agreed: this is more than a training programme, it’s a push to reshape the future of content in Africa.
“Africa is home to some of the most creative voices on the planet,” said Danilo Acquisto, CEO of Special Effects Media. “What’s missing is access, structure, and support. This programme changes that.”
Real creators are already feeling the impact. Moghelingz, a past Rising Voices grant recipient, credited the platform for growing his community and career. Fashion entrepreneur Tamia Nontsikelelo said TikTok helped her open a physical store thanks to viral content and online sales.
The creative economy is growing fast. G20 Insights reports it could account for 10% of global GDP by 2030. TikTok’s push to develop African talent isn’t just timely—it’s strategic.
Yolanda Ncokotwana of the NFVF put it best: “Platform creators are not just entertainers. They’re entrepreneurs, storytellers, and cultural influencers.”
With #LevelUpAfrica, TikTok is betting big and helping creators turn their passion into real opportunity.
