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FCCPC and NAFDAC Partner to Eliminate Substandard Products and Deceptive Ads

Toluwalase Bakare by Toluwalase Bakare
5 months ago
in Business, News
FCCPC and NAFDAC Partner to Eliminate Substandard Products and Deceptive Ads

In a major move to safeguard the health and rights of Nigerians, the Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) signed a renewed Memorandum of Understanding (MoU) on Wednesday, May 6, 2026. The strategic partnership, formalised at the FCCPC headquarters in Abuja, is designed to eliminate regulatory silos and create a unified front against substandard goods and predatory advertising.

The alliance marks a significant shift toward “joint enforcement,” ensuring that bad actors can no longer exploit gaps between agencies. Under this new framework, both organisations will share intelligence, conduct joint investigations, and harmonise their response to consumer complaints. The goal is to ensure that any product reaching the market, whether it be food, drugs, or electronics, is both safe for consumption and honestly marketed.

A Unified Strike Against Market Malpractice

Speaking at the signing ceremony, the Executive Vice-Chairman and CEO of the FCCPC, Tunji Bello, emphasised that the collaboration is a functional necessity in today’s complex market. He noted that while NAFDAC focuses on the safety and efficacy of products, the FCCPC defends consumers against deceptive and exploitative business practices.

“A harmful product in the market is both a public health concern and a consumer protection issue,” Bello stated. “This MoU addresses how complaints will be handled, ensuring they are reviewed in one place and directed through clearly defined channels to prevent confusion for the average Nigerian.”

Beyond Theory: A Focus on Practical Results

The Director-General of NAFDAC, Prof. Mojisola Adeyeye, echoed this sentiment, stressing that the document must translate into visible action. She praised the current FCCPC leadership for its responsiveness, citing recent instances where escalated complaints were resolved almost immediately. However, she warned that an MoU is “just theory” unless backed by decisive field operations.

Prof. Adeyeye highlighted that the partnership is essentially about “watching the backs” of Nigerians. By pooling resources, the agencies can more effectively monitor digital and physical marketplaces for misleading advertisements, especially those involving unsubstantiated health claims, and ensure that “the people using these products receive the same level of protection as consumers anywhere else in the world.”

Key Benefits for Stakeholders

The pact is expected to have a ripple effect across the Nigerian economy, focusing on three core areas:

  1. For Consumers: Clearer pathways for lodging complaints, faster resolution of disputes, and increased confidence in the safety of available products.
  2. For Businesses: A more predictable regulatory environment where enforcement is consistent, rewarding compliant companies and flushing out counterfeiters who undercut the market.
  3. For Regulators: Enhanced institutional capacity through shared data, joint training programs, and a liaison team dedicated to cross-agency coordination.

With this renewed commitment, the FCCPC and NAFDAC have sent a clear warning to manufacturers and advertisers: the era of operating in regulatory shadows is over. As both leaders noted, the success of this agreement will be measured not by the ink on the paper, but by the safety of the products on Nigerian shelves.

Toluwalase Bakare
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