GTCO Fashion Weekend, Nigeria’s most awaited fashion event, is returning and making waves well in advance of November 2024, when the runway officially opens. Something even more fascinating is going on on social media this year; it’s not just about the glamorous fashion shows and cutting-edge masterclasses. The online fashion community is becoming a lively, interactive place where everyone can catch a glimpse of the next runway star as aspiring models are overtaking TikTok and Instagram with casting videos!
Female models can submit virtual auditions for the prestigious event between September 6 and 20, 2024. The GTCO Fashion Weekend videos, which require a minimum height of 5’9″, a white tank top, blue jeans, and no makeup, focus on authenticity and are gaining popularity. Using the hashtag #GTCOFASHIONWEEKEND, hopefuls from Nigeria are sharing their authentic, unfiltered selves. The minimalist aesthetic instills confidence and excitement in fashion enthusiasts, who are flooding the comment sections with encouragement and predictions about who will make it to the runway.
The increase in casting videos has spurred conversations about inclusivity in fashion and body positivity. The authenticity and simplicity of the videos particularly caught TikTok users; some clips receive thousands of views in a matter of hours. With a ton of reposts from fashion influencers, Instagram Reels are not far behind, either, aiding in the promotion of the event and the models taking part in it.
The GTCO Fashion Weekend, whose main event is scheduled for November 11–12, 2024, promises to be a platform for up-and-coming designers as well as a celebration of fashion. Watch those casting videos closely; there’s a chance one of them will become the next supermodel from Nigeria.
Stay tuned as this year’s edition continues to generate excitement both online and offline. The question on everyone’s lips: Who will rule the runway?
