Jumia Nigeria has a new CEO and this time, it’s a homegrown leader.
The e-commerce company announced the appointment of Temidayo Ojo to head its Nigerian operations, succeeding Sunil Natraj, who held the position for the past 19 months. Jumia stated that the leadership change reflects its commitment to nurturing local talent and driving sustainable growth from within.
Ojo isn’t new to Jumia. He joined the company in 2020 as Head of Planning and Performance, later became Chief Commercial Officer, and most recently served as CEO of Jumia Ghana. Prior to Jumia, he worked in consulting and corporate strategy roles at PwC and the Globalpraxis Group.
Ojo holds an MBA in Finance, Strategy & Consulting from IESE Business School, and a bachelor’s degree in Electrical and Electronic Engineering from the University of Lagos.
With e-commerce in Africa projected to hit 500 million users and $40.5 billion in market value by 2025, Ojo steps into a role with massive opportunity and intense pressure.
“I am deeply honoured to be entrusted with the leadership of Jumia Nigeria, a market that holds immense potential and strategic importance,” Ojo said. “As someone who grew up in Nigeria and understands the unique needs of our customers and partners, this role is deeply personal to me.”
Under his leadership, Jumia is expected to focus on expanding digital services, improving customer experience, and pushing for sustainable, tech-driven growth in Nigeria’s competitive e-commerce space.
Nigeria remains Jumia’s largest and most strategic market. After a period of financial setbacks and customer drop-off, the company has recently regained some stability.
Ojo’s challenge will be to build on that recovery. He will need to double down on efficiency, innovation, and local trust.
