Meta has kicked over 10 million fake profiles off Facebook and flagged half a million spam accounts in the first half of 2025. All of this is part of a renewed push to clean up its platforms and give actual creators more room to breathe.
This is more than just deleting bots. Meta says it’s now punishing accounts that keep reposting recycled content with minimal edits—like stitched TikTok clips or watermarked reposts—by cutting their reach and removing monetization access.
“We’re making progress,” Meta wrote in a blog post on Monday. “Content that provides real value and tells an authentic story is likely to perform better.
The company is also rolling out new tools to help track original content back to its source and give creators proper credit. For those posting lazy edits? Simply slapping a logo on someone else’s video doesn’t cut it anymore.
Alongside these changes, creators will now see post-level insights in the Professional Dashboard and get clearer notices if their reach or revenue is being throttled.
YouTube Isn’t Playing Either
On its end, YouTube says repetitive or mass-produced content will no longer qualify for ad revenue starting July 15. That includes channels that remix content endlessly without adding anything new.
Some creators initially panicked, thinking this meant AI-generated videos were banned. YouTube clarified that AI is fine—as long as it’s used to tell a story, not just flood the feed.
“We welcome creators using AI tools,” YouTube said. “What matters is originality and value.”
Both Meta and YouTube are drawing a hard line in 2025: Make something worth watching, or get buried. For creators banking on low-effort reposts or spammy tricks, the window is closing fast.
