Multichoice, the leading satellite television provider in Nigeria, has announced an increase in the subscription prices for its DStv and GOtv packages, set to take effect from March 1, 2025. This price adjustment, according to the company, is driven by rising operational costs amid prevalent economic challenges.
In a statement addressed to its partners and customers, John Ughe, the Chief Executive Officer of Multichoice Nigeria, emphasized that the decision was taken after careful consideration and analysis of economic factors affecting the company’s operations. The price increment applies to all DStv and GOtv packages, impacting millions of subscribers across the country.
New Subscription Rates for DStv and GOtv
Under the revised pricing structure, the new subscription fees for DStv packages are as follows:
Premium – ₦44,500
Compact Plus – ₦29,500
Compact – ₦19,000
Confam – ₦12,500
Yanga– ₦4,400
Padi – ₦3,000
Similarly, GOtv subscribers will see adjustments in their subscription fees:
Supa Plus – ₦16,300
Supa – ₦11,400
Max– ₦8,500
Jolli – ₦5,800
Jinja – ₦3,300
Smallie – ₦1,500
Impact on Subscribers
The price increase has sparked mixed reactions among Nigerian customers, many of whom have expressed concerns about the affordability of premium entertainment amid the current economic situation. Some subscribers argue that the hike places an additional financial burden on households already struggling with inflation and economic downturns.
Michael Adewale, a Lagos-based businessman and long-time DStv Premium subscriber, said, “This increase is unfair. The cost of living is already high, and now entertainment is becoming a luxury for many families.
On the other hand, some users acknowledge the necessity of the adjustment but call for improved content offerings and service quality. Amina Yusuf, a civil servant in Abuja, stated, “If they are increasing the prices, they should also ensure better content, fewer disruptions, and more value for our money.”
Multichoice’s Justification
Multichoice maintains that the increment is necessary to sustain high-quality service delivery and maintain its operations in the face of rising costs. The company reiterated its commitment to providing top-tier entertainment and sports programming, including exclusive access to global events such as the English Premier League, UEFA Champions League, and blockbuster movies.
A section of industry analysts believes that while price increases may be inevitable due to inflation, Multichoice should consider flexible pricing models, such as pay-per-view or customized subscription plans, to accommodate diverse economic realities in Nigeria.
With the new pricing set to take effect from March 1, 2025, subscribers will have to decide whether to continue with their current plans, downgrade, or explore alternative entertainment options. The Nigerian broadcasting landscape is witnessing increasing competition from streaming services like Netflix, Amazon Prime Video, and Showmax, which offer on-demand content without the constraints of fixed subscriptions.
