OpenAI and global magazine giant Condé Nast just recently announced their partnership which allows ChatGPT and its search engine SearchGPT to display content from Vogue, The New Yorker, GQ and other well known publications.
Contents like this produced by media organisations are sought after by companies to train their AI models.
Media companies like the New York Times and the Chicago Tribune have kicked against this and have taken legal actions to protect their content from being used.
“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, OpenAI’s chief operating officer.
“Our partnership with OpenAI begins to make up for some of that revenue, allowing us to continue to protect and invest in our journalism and creative endeavours,” said Condé Nast’s chief executive officer Roger Lynch.
OpenAI and Condé Nast did not disclose the financial terms of the agreement.
OpenAI launched its prototype AI-powered search engine, SearchGPT, last month.
In a statement released at that time, the company mentioned that it has been receiving feedback from its news industry partners to develop the new platform.
Others among those who have joined hands with the AI firm include Time Magazine, Financial Times and Associated Press.
A good number of analysts believe that in future AI chatbot technology will form a vital part of internet search engines. Also, search engine giant Google has been in hot pursuit of adding AI-powered tools to its products. However, competition for search products among other AI firms pales against Google which still claims to own over 90% of the world’s market share.
The changes see search engines move from simply providing hyperlinks in response to queries to giving conversational paragraphs. This move has alarmed many news organizations since they depend on search traffic both for audience and revenue.
